Unusual Uses Of The Business Card

A business card is a piece of introduction for any organization. Every business, small or big, needs these as a formal piece of introduction. When you get to make it, you would want it to look professional and representative of a serious and credible organization. Though primary purpose of the card is for introduction, it can find many other innovative uses as well. It is interesting to find it being used for the following purposes:

1. As loyalty cards: Why not give your regular customers some better deal than others? Since you would not like to give the same offer to others, you would preferably opt to print the offer or undersign the business card for this purpose. This can make the customers feel special and might further increase their loyalty towards your products. The offers printed thereon could be discount offers or the promotional offers. If some ad hoc offer is to be provided, then use is made of rubber stamp for lending authority and authenticity to the offer. When visitor come next time around, the stamped business card can be shown to store people to avail of special privileges.

2. Why not use it as a tool of market research? You can even make business card design in such a way that it features a small survey. Folded business cards can be used for this purpose. Even the back side of the card can be printed with it. By filling in the details of the survey, the people can even know which company is conducting the same and even for what purpose is it likely to be used. For returning the card, you can give them some incentive. Otherwise, you can simply ask the people coming to your store or passers-by to fill in a little information on card.

3. Menu and price tags: These are other uses that can be made of these cards. These can be printed with the prices of different products which you are offering and the same can then be used as reference by the customers. This is quite a normal practice by many businesses like the hotels and restaurants, car dealers and others.

4. Pocket size billboards: When you are participating in a trade show then there is a need to have some kind of identification. ID cards with lanyards can be used. Also, use can be made of this card for getting the attention of the visitors by using it as a billboard and fixing it with the pocket.

5. As reference and appointment cards: If you want to refer some person to some contact of yours and this needs to be verified, then these are used a references. Similarly, you can give the card to some person for making sure that he gets the appointment or entry to a place.

6. As weekly planners: Why not get the days of a week printed on these? The same can be used by employees for planning their week ahead.